Self Monitoring as a Predictor of Status Consumption: The Moderating Role of Financial Well-Being Among Young Indian Adults

Abstract

Within contemporary consumer environments, material acquisitions often function as tools for identity construction and social signaling, particularly among young adults navigating impression management and financial autonomy. The present study examined whether self-monitoring predicts status consumption among young Indian adults and whether subjective financial well-being moderates this relationship. A quantitative, cross-sectional design was employed with a sample of 83 participants aged 18–30 years using standardized measures of self-monitoring, status consumption, and financial well-being. Pearson correlation and hierarchical regression analyses were conducted.