Comparative Study Of the Effects of stress, anxiety and Depression on Online Purchase Intention and Trust In Online Retailers among Young Adults

Abstract

Online shopping is a normal activity to young adults in their lives that feels like e-commerce sites have been made even more convenient and personalized. Meanwhile, there are psychological disorders like stress, anxiety and depression is increasing among this category of people. The two inclinations are much talked about independently, and the interrelation of the. online shopping and emotional appeal is not plotted yet. With this consideration, this paper examines the relationship of stress and anxiety and depression. inspires two determinants of importance in an on-line shopping scenario, purchase intention and trust on online retailers. Such are the psychological factors. are being compared in the same context and provide the opinion on how. adolescents make choices in cyberspace. The research design adopted Quantitative in the study is the fact that it requires the use of standardized measures in the study. indicate stress, anxiety, depression, buy intention, and trust. The the youths that participated in the survey were aged 18-25. The the intention of comparison was to find out what type of emotional state is the most. possesses a strong influence regarding trust on online platforms and readiness to purchase. purchases online. The contemporary events suggest that there exist unique. variation between the three psychological variables. The feeling of anxiety will decrease the confidence to online retail stores, as anxious people are more vulnerable to uncertainty, risk, and fear of negative consequences. Depression seems to reduce buying intention through impact on the energy level, motivation, as well as the overall interest in online activities. There is a conflicting trend on stress- some people indulge in quick, unthoughtful online shopping as a way of adapting and others abstain online purchasing when they are stressed out. These findings indicate the significance of mental health in influencing the online consumer behaviour of young adults. The growth of digital shopping makes the issue of how the psychological states affect trust and decision-making more and more topical. The results of the present research can assist online shopping platforms to build a more secure, more open, and more accommodating shopping practices among young consumers. To psychologists and scientists, the research contributes to the emerging discussion on the impact of emotional wellbeing on the daily decision-making process in the digital environment. Finally, the study highlights the necessity to approach mental health as a problem that should be addressed in both clinical and the wider context of the contemporary consumer life.