A Comparative Study of Emotional Intelligence, Psychological Well-being and Life Satisfaction among K-drama Viewers and Non-viewers

Abstract

Korean Dramas have been popular since the early 2000s but during the recent years there has been a noticeable surge in consumption of Korean entertainment. Media consumption is known to contribute various aspects of an individual’s life. There has been an evident research gap in domain of Korean media consumption and its impact especially in terms with the Indian population. The current study aimed to investigate and compare emotional intelligence, life satisfaction, and psychological well-being between Korean drama viewers and non-viewers, aiming to discover potential correlations or differences. The findings of this study are anticipated to contribute to the growing body of research on media consumption and its psychological effects, shedding light on the potential benefits or drawbacks of engaging with K-dramas for individuals' emotional and psychological well-being.