Strategic Planning for Gen Z (and Beyond) Start-Ups: Lessons from Haley’s Strategic Family Therapy Model

Abstract

Gen Z entrepreneurs are redefining the start-up landscape by prioritizing adaptability, inclusivity, and technological innovation. Unlike previous generations, their ventures emphasize systemic thinking, social impact, and iterative business models. Traditional strategic planning frameworks often focus on financial projections and hierarchical structures yet fail to account for the relational complexities of modern start-ups. Jay Haley’s Strategic Family Therapy Model offers a unique perspective for start-up success by addressing systemic interactions, disrupting inefficiencies, and creating directive strategies for sustained growth. This chapter begins by examining the core consumer characteristics of Generation Z, as understanding their behaviors, preferences, and values is crucial for designing relevant and responsive business strategies. It then applies Haley’s systemic approach to Gen Z start-up planning, using Creative Culture Exchange, a global creative marketplace, as a case study. By integrating systems thinking, adaptive strategy implementation, and relational power dynamics, Gen Z entrepreneurs can develop sustainable, resilient ventures that are responsive to emerging market needs.