Brain Rot in the Digital Age: Investigating the Effects of Excessive Screen Time on Cognitive Function in Young Adults

Abstract

In the contemporary digital era, social media has become an integral part of daily life, particularly among young adults.While these platforms offer avenues for connection and information sharing, concerns have emerged regarding their potential impact on cognitive functions. This study examines the relationship between social media usage patterns and cognitive functioning, focusing on attention control and the frequency of cognitive failures among individuals aged 18 to 25. Employing a quantitative research design, data were collected from 130 participants using three validated instruments: the Social Media Usage Questionnaire , the Attention Control Scale , and the Cognitive Failures Questionnaire . Statistical analyses, including Pearson correlation and multiple regression, revealed a significant association between higher levels of social media engagement and reduced attention control, alongside an increase in everyday cognitive errors such as forgetfulness and distractibility. These findings suggest that excessive or habitual use of social media may contribute to cognitive overload and diminished attentional regulation. The study underscores the importance of promoting balanced digital consumption and developing interventions aimed at mitigating the cognitive challenges associated with intensive social media use. By understanding these dynamics, stakeholders can better support the cognitive well-being of young adults in an increasingly connected world.